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Apple is No. 1 Brand In The World. Again

Apple tops the Best Global Brands Rankings for 2014 on interbrand's top 100 list. There are 13 technology businesses included in the top 100 businesses on the list. The recent release of the iPhone 6 and iPhone 6 plus look like they have helped Apple reach the number one position. Apple is valued at €93.5 billion, while Google misses out on the top stop, now valued at €83.7 billion. 

 

Samsung and Apple are two of the biggest movers. The Apple brand valuation has increased by 21%, while Samsung has increased by 15%. Samsung follows behind Google, IBM, and Microsoft, ranked as number 7 on the global rankings. 

It will be interesting to see how the valuation of the top businesses after the busy Christmas shopping period. Apple is currently the top valued business, what business do you think will be ranked number one in 2015. 


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